Email is the channel most MCA shops do badly. They blast purchased B2B lists from a single domain, hit spam folders by week two, and burn the channel inside 90 days. The shops that do email well treat it like a long-term asset.
Sender infrastructure that works
- ▸Dedicated sending domain (not your main brand domain)
- ▸Proper SPF, DKIM, and DMARC records configured before send one
- ▸Warmed-up IP — start at 50 sends per day, ramp to 500 over 30 days
- ▸Realistic from-address with a real reply inbox monitored daily
List hygiene
Never email a list you didn't earn. If you're working purchased data, validate every address against a verification service before send (Kickbox, ZeroBounce, NeverBounce). Bouncing more than 3% destroys your sender reputation overnight.
Suppress every address that hard-bounces, never re-mail a soft bounce more than twice without re-validation.
Subject lines that get opened
Avoid all-caps, dollar signs in subject lines, the words 'free,' 'guarantee,' 'cash now,' and exclamation points. All trigger spam filters.
- ▸'Quick question, [first name]' (informal, personal)
- ▸'Funding for [industry] in [state]' (industry/state targeted)
- ▸'About your [recent business event]' (trigger-based)
- ▸'30-second favor' (curiosity)
Body copy framework
Three sentences, one question, signature. That's the format that converts. Long pitch emails to cold prospects don't work. The job of a cold email is to start a conversation, not close a deal.
Hey [name] — quick one. We work with [industry] owners in [state] on working capital and equipment deals. Are you in a spot where 50–250K of capital would help this quarter, or are you good? — [your name]
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