Small Business Decision Makers — Owner-Signature Authority Contacts

At a 12-employee company, every department of one reports to the owner. The owner approves the software purchase, the owner signs the vendor contract, the owner picks the bank, and the owner says yes to the funding application. There's no procurement committee. There's no "let me loop in legal." The decision-making structure is one person.

Our small business decision makers database targets exactly that person. Records are owner-operators at US SMBs under 50 employees, with owner mobile, business email, revenue band, employee count, and industry context. Filtering is configured at order time.

This isn't enterprise contact data. We don't ship 500-employee org charts. We ship the owner-operator layer where one phone call to the right number ends the deal cycle, not begins it.

What You Get

  • Owner / Principal Identification: Records tagged with ownership role, not generic title filter
  • Mobile + Email + Business Email: Multi-channel contact in single record
  • Sub-50-Employee Filter: Default target population — true SMB layer
  • Revenue Band Tag: Filter to your ICP revenue range
  • Industry Vertical: 50+ industries with SIC/NAICS tagging
  • Geographic Targeting: All 50 states + DC, city/metro drilling on enterprise plans

Why the Sub-50-Employee Layer Is Underserved by Enterprise B2B Data Tools

Enterprise B2B contact platforms (ZoomInfo, Apollo, Lusha, LeadIQ, Cognism) are optimized for enterprise contact discovery. They win at the 200-employee-plus tier where org charts are real, titles are governed, and decision-making is distributed across procurement, IT, finance, and operations. Below 50 employees, those platforms produce a lot of noise: title fields go fuzzy, contact-data freshness drops, and the actual decision maker often isn't in the database under a recognizable title.

The under-50 layer needs different data hygiene: ownership-record filtering instead of title filtering, owner-mobile accuracy instead of office-line coverage, and revenue-band tagging instead of enterprise-tech-stack enrichment. That's the layer we build for — and it's why the file looks small compared to an enterprise platform export but dramatically more contactable in head-to-head campaign tests.

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Pricing and Availability

Compare approved pack sizes and prices or request a sample and written availability review. Custom filters and exclusivity require a quote. A request does not place an order.

Frequently Asked Questions

What size businesses are 'small business' on your database?

Default cut: 1-50 employees, $250K-$10M revenue. Sub-segments configurable at order time (under-20, under-100, etc.).

How do you confirm decision-maker status?

Combination of state filings (Secretary of State ownership records), partner-network signals, and verified contact data. Confidence is flagged at the record level.

Can I filter by entity type (LLC, S-Corp, sole prop)?

On enterprise plans, yes. Standard delivery doesn't slice by entity type unless specifically requested.

Do you have decision-makers above 50 employees?

Yes, but our strength is the under-50 layer. Above 50 employees, decision-making fragments across roles and title-filtered databases become more accurate than ownership-record filtering.

Can I subscribe to monthly feeds?

Yes. Subscription pricing on /pricing — recurring monthly pulls at discounted per-record rates.

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