Company Decision Maker List — Owner & Principal Contacts

Selling B2B without a decision-maker list is selling to switchboards. The discovery call goes well, the contact loves the product, then comes the dreaded "I have to run this by my boss" — and the deal dies in committee. The fix isn't a better discovery script. It's getting to the person who can sign in the first call.

Our company decision maker list is built for that. Records target ownership and signing-authority contacts at US SMBs — owner, principal, founder, partner, managing member. Mobile and email are owner-direct. Revenue and employee bands are appended where available so you can size to your ICP.

We don't ship enterprise titles (Director of Procurement, VP of Operations) — that's not our category. We ship the owner-operator layer, where the title is fuzzy but the authority is absolute.

What You Get

  • Decision Maker Identification: Owner / Principal / Founder / Partner / Managing Member tagging
  • Mobile + Email Contact Block: Direct lines, not switchboard or generic inboxes
  • Business + Industry Context: Company name, SIC, employee band, revenue band
  • Geographic Targeting: State, city, ZIP, or metro
  • Multi-Channel Ready: Phone + email + mailing address from a single record
  • Confidence Tags: Where decision-maker classification is inferred vs verified, the record is flagged accordingly

Ownership Records vs Title Filtering — Why It Matters at the SMB Layer

At a 1,000-employee company, the CFO is the CFO is the CFO — title filtering works because the org chart is real and the titles are governed. At a 12-employee company, the owner might list themselves as CEO on LinkedIn, Owner on their business card, Founder in the email signature, and President on the state filings. Any single title filter misses the person on three of those four searches.

Ownership-record filtering catches the person regardless of self-description. State Secretary filings name the registered owner. Funding applications name the personal guarantor. Bank-account holders name the signing authority. Our records combine those sources so you reach the person who can sign, not the person who happens to use a specific title that week.

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Pricing and Availability

Compare approved pack sizes and prices or request a sample and written availability review. Custom filters and exclusivity require a quote. A request does not place an order.

Frequently Asked Questions

How do you identify the decision maker?

Combination of public-record ownership data (state filings, Secretary of State records), partner-network signals, and verified contact data. Where classification is inferred from indirect signals rather than verified, the record is tagged accordingly.

Are these C-level titles or owner-operators?

Owner-operators primarily. We don't claim to ship VP-of-X enterprise contacts — that's a different market segment. Our strength is the under-50-employee owner layer.

Can I filter by ownership type (LLC member, sole prop, S-corp)?

On enterprise plans, yes. Standard delivery doesn't slice by entity type unless requested.

What's the connect rate?

Connect rates depend on your dialer, time of day, originating number, and vertical. Sample before purchase so you can run a live-pace test against your own playbook.

How does this differ from a job-title-filtered B2B database?

Job-title filtering produces a lot of false negatives at the SMB level because owners use inconsistent titles (CEO one quarter, Owner the next, Founder on LinkedIn). Ownership-record filtering catches the person regardless of how they self-title.

Government and Public Data Resources

Independent resources for market research, regulatory context, and buyer diligence. These agencies do not endorse Owner Leads Direct.