Lead Exclusivity Period
An exclusivity period is the time window during which an MCA lead is sold exclusively to a single buyer — typically 7-30 days for premium leads — after which the lead may be resold as shared or aged inventory by the originating vendor.
Why This Matters
Exclusivity periods affect both pricing and conversion economics. A 30-day exclusivity period guarantees the buyer first-call opportunity throughout the highest-conversion window. After exclusivity expires, the lead enters shared or aged inventory at reduced pricing. Some vendors offer permanent exclusivity (highest pricing, no resale ever), while others offer time-limited exclusivity (premium pricing during exclusivity, then standard aging into shared/aged tiers). Buyers should understand exclusivity terms when negotiating purchase contracts — implicit assumptions about exclusivity duration cause significant disputes.
Frequently Asked Questions
Frequently Asked Questions
How long does typical MCA lead exclusivity last?
7-30 days for time-limited exclusivity. Permanent exclusivity available at premium pricing (typically 1.5-2x time-limited exclusivity cost). Most vendors default to 14-day exclusivity unless otherwise negotiated. Always confirm exclusivity terms in purchase contracts.
Is exclusivity worth the price premium for MCA leads?
Depends on speed-to-lead capability. Operations that work fresh leads within minutes of receipt benefit fully from exclusivity (capture first-call premium). Operations with slower workflow capture less value from exclusivity and may prefer lower-cost shared inventory.