Exclusive MCA Leads
Exclusive MCA leads are merchant records sold to only one buyer — meaning no other ISO, broker, or funder has the same lead in their dialer at the same time, eliminating the price-war competition typical of shared leads.
Why This Matters
Exclusivity solves the biggest problem with shared leads: you call a merchant and they say 'I've already had four MCA brokers call me today.' Exclusive leads typically cost 3-10x shared, but conversion rates can be 5-15x higher because the merchant isn't burned out, isn't price-shopping six funders, and treats your call as their primary funding option. The key contract terms to verify: how many vendors does the lead source supply (some 'exclusive' lead programs still recycle leads to the source's other clients), what's the exclusivity window (24-hours, 7-days, lifetime), and is there a kickback if a duplicate is detected?
Frequently Asked Questions
Frequently Asked Questions
Are exclusive leads worth the premium price?
Generally yes for funders and high-touch ISOs. The math: a $25 exclusive lead with 10% conversion and $4,000 commission yields $400/lead profit. A $3 shared lead with 1% conversion yields $40/lead profit — and burns more dialer time per funded deal.
How do I verify a lead is actually exclusive?
Ask the vendor for an exclusivity certificate per record, mystery-shop by submitting a fake form to see if you get pitched, and run periodic audits where you call merchants and ask how many other funders have contacted them.