Cost Per Funded Deal (CPFD)
Cost per funded deal (CPFD) is the total acquisition spend divided by the number of funded MCA deals produced — the master metric for MCA marketing ROI, integrating lead cost, conversion rate, and qualification efficiency into a single performance indicator.
Why This Matters
CPFD is the metric MCA economics ultimately reduce to. A funder spending $200K on lead acquisition that produces 80 funded deals has $2,500 CPFD — meaningful only relative to average commission earned per funded deal. With $4,000 average commission, that funder produces $1,500 net per deal × 80 deals = $120K profit on $200K marketing spend (60% ROI). CPFD allows clean comparison across lead sources, channels, and time periods that look very different on raw CPL. Top operations track CPFD continuously by source and adjust allocation in near-real-time.
Frequently Asked Questions
Frequently Asked Questions
What's the typical MCA CPFD benchmark?
$1,500–$5,000 CPFD is typical range across mature MCA channels. Top-performing PPC operations sometimes hit $800–$1,500. High-touch live-transfer programs may exceed $3,000–$5,000 but with higher per-deal commission justifying the spend.
How should I allocate budget across lead sources by CPFD?
Allocate marginal dollars to lowest-CPFD sources up to capacity ceiling, then expand to next-best CPFD source. Maintain 10–20% spend in higher-CPFD experimental sources to test new channels. Quarterly rebalance based on CPFD trends.