Funded Deal
A funded deal is the terminal positive outcome in an MCA sales workflow — the moment capital is wired to the merchant and the funder's secured position is established — representing the metric all upstream activity is optimized toward.
Why This Matters
Funded-deal volume is the only metric that ultimately matters in MCA. Lead spend, dialer activity, application volume, approval rates — all are leading indicators of funded volume. Funded-deal economics drive every other operational decision: lead source ROI, rep compensation, technology investment, vertical specialization. The funding event itself triggers commission payments, ACH split setup, holdback collection initiation, and portfolio risk monitoring. Tracking funded deals against original lead source closes the loop on cost-per-acquisition math.
Frequently Asked Questions
Frequently Asked Questions
What's the typical lead-to-funded conversion rate?
Highly variable by lead source: cold lists 0.5-2%, aged exclusive 2-5%, fresh shared 1-3%, fresh exclusive 5-10%, application leads 8-15%, live transfers 15-30%. Multiply average conversion by funded-deal commission to derive cost-per-funded for each lead source.
What's the average MCA funded amount?
Industry average is $25K-$60K per funded deal. First-position deals trend higher (often $50K-$150K), second-position lower (typically $15K-$40K). Specialty programs (large commercial, equipment-secured) can fund $250K+ but represent smaller deal volume.