Semi-Exclusive Leads
Semi-exclusive MCA leads are sold to limited number of buyers (typically 2-3) — middle ground between exclusive (single buyer) and shared (5+ buyers) — balancing merchant experience with vendor unit economics.
Why This Matters
Semi-exclusive lead economics: typical pricing $50-$150 per lead; sold to 2-3 buyers maximum; conversion rates 4-8% (between exclusive and shared); merchant experience moderately impacted (2-3 calls within 24 hours rather than 5-10 for shared leads or 1 for exclusive). Speed-to-lead becomes critical for semi-exclusive — first buyer to engage typically converts; later buyers face engaged-elsewhere objections. Vendor disclosure of competing buyer count enables buyers to set urgency and approach accordingly.
Frequently Asked Questions
Frequently Asked Questions
Is semi-exclusive better than exclusive for ISOs?
Depends on ISO sales velocity. Fast-engagement ISOs (sub-2 minute call back) often outperform on semi-exclusive given lower cost. Slow-engagement ISOs lose to faster competitors and should pay premium for exclusive.
How do semi-exclusive leads differ from ping-tree leads?
Semi-exclusive leads are sold simultaneously to 2-3 buyers. Ping-tree leads are offered sequentially — passing to next buyer if first declines. Different distribution mechanics with different buyer experiences.