Do Not Call (DNC)
Do Not Call (DNC) is the federal and state-level registry system allowing consumers to opt out of telemarketing calls — with the National DNC Registry maintained by the FTC and state-level registries enforced separately, requiring suppression scrubs by callers including MCA marketing operations.
Why This Matters
DNC compliance is non-negotiable for any outbound MCA calling operation. The National DNC Registry contains 240+ million numbers; calling a DNC-listed number for telemarketing carries $50,000+ per-call FTC fines plus state-level penalties. State DNC registries (Florida, Indiana, Texas, others) impose additional scrub obligations. The practical workflow: every dialing list gets scrubbed against National DNC and applicable state DNC lists before dialing, with refresh scrubs every 31 days. Business-line exemptions exist but are narrowly construed in enforcement actions.
Frequently Asked Questions
Frequently Asked Questions
Are business numbers subject to DNC?
National DNC primarily covers consumer numbers. Business-to-business calls to verified business landlines are generally exempt. Cellphones used as business numbers occupy a gray zone — many MCA shops scrub all leads regardless of stated line type to mitigate enforcement risk.
How often should MCA shops scrub against DNC lists?
Federal requirement: re-scrub at least every 31 days. Best practice: scrub before every dial campaign and weekly on aged inventory. Real-time DNC checking via API is the most defensible approach for high-volume operations.