30-Day Aged Leads
30-day aged leads are merchant funding inquiries between 21 and 45 days old — the highest-quality aged tier where original-buyer follow-up has tapered but the original capital need is statistically still active.
Why This Matters
The 30-day aged window is the sweet spot for resold MCA data. By day 21, the original buyer has typically completed their fresh-lead playbook and either funded the deal or set the lead aside. By day 45, the merchant either secured funding elsewhere or returned to market shopping — often more receptive to a second-round pitch with a clean script. Pricing typically runs $1.50–$5 per record exclusive, $0.50–$1.50 shared. Conversion benchmarks: 30–50% of fresh-lead conversion at 5–10% of fresh-lead cost, producing strong cost-per-funded-deal economics for shops that disciplined on follow-up cadence.
Frequently Asked Questions
Frequently Asked Questions
How does 30-day aged compare to 60-day or 90-day data?
30-day data converts roughly 2x better than 60-day and 4x better than 90-day, but costs 2-3x more. Shops with mature dialer infrastructure often blend tiers — 30-day for first-call efforts and deeper aged for fill-in dialer time.
What's the right script angle on 30-day aged?
Open with situation acknowledgment: 'I see you were looking at funding options about a month ago — has anything changed in your business since then?' This reframes the call from cold pitch to follow-up consultation, dramatically improving response rates.