Video Prospecting
Video prospecting is the practice of sending personalized video messages as part of B2B outreach sequences — typically 30-90 second recorded videos addressing the prospect by name and referencing specific context — increasingly effective as differentiation in saturated email/call channels.
Why This Matters
Video prospecting has emerged as effective differentiation in increasingly saturated B2B outreach channels. Tools like Loom, Vidyard, BombBomb, and Sendspark enable rapid video creation and tracked delivery via email or LinkedIn message. Effective video prospecting: 30-90 seconds keeping it concise, addresses prospect by name with personal context (background reference, screen-share of their LinkedIn or website), articulates specific value proposition relevant to their context, and includes clear next-step CTA. Conversion rates often 2-3x text-only equivalent outreach due to differentiation and human connection.
Frequently Asked Questions
Frequently Asked Questions
What video prospecting tools work best for B2B?
Loom for screen-record-with-camera videos. Vidyard with strong sales workflow integration. BombBomb for sales-focused video email. Sendspark with personalization and tracking features. Most enable 30-90 second recordings with tracked email delivery showing view rates and engagement metrics.
Does video prospecting scale beyond high-touch sales?
Limited scalability — each video is bespoke and time-intensive. Best deployed for high-value prospects worthy of personalized investment (typical: $50K+ ACV opportunities). Scalable alternatives include batched-personalization (template videos with one personalized opening line) but pure scaled video prospecting tends to undermine the differentiation value.