Firmographic Data
Firmographic data is company-level information used to segment, qualify, and target B2B prospects — including industry, company size (employees and revenue), geography, business model, ownership structure, and corporate hierarchy — analogous to demographic data for individual consumers.
Why This Matters
Firmographic data is the foundation of B2B targeting. Where consumer marketing relies on demographics (age, income, location), B2B marketing relies on firmographics. Standard firmographic fields: company name, industry (NAICS or SIC code), employee count, annual revenue, headquarters location, ownership type (public/private/PE-backed), founding year, and parent/subsidiary relationships. Major B2B data providers (D&B, ZoomInfo, Apollo, Cognism) maintain firmographic databases of 50-200M+ company records globally. Data quality varies — top providers maintain 90%+ accuracy on core fields with quarterly refresh cycles.
Frequently Asked Questions
Frequently Asked Questions
Where do I source firmographic data?
Major providers: Dun & Bradstreet (largest, most accurate, expensive), ZoomInfo (combined firmographic + contact + intent), Apollo (lower-cost, integrated SEP), Cognism (international focus), Clearbit (enrichment-focused, API-first). Pricing ranges $1-$50+ per record at scale depending on depth and refresh cadence.
What firmographic fields matter most for B2B targeting?
Industry vertical (NAICS code) for product-fit targeting. Employee count for size-based qualification. Annual revenue for budget-tier identification. Geography for compliance and territory assignment. Tech stack data (technographic) for compatibility-based targeting in software sales.